Building "Truly-Local" Synergies That Drive Success

Just as the lettering in the above photo appears a little fuzzy, so can our vantage point and routine, become a bit fuzzy or hazy as well.  Local-media companies have tried countless ways in which to stem the tide of ever increasing expenses coupled with a deteriorating revenue base.  While much can be attributed economics, failed financial, and innovative strategies, it can equally be attributed to the subsequent decline in our community/media company foundation that once was, and often is no more.

This must be reversed!  To assist local media companies and the communities they serve, we have developed and implemented the 5-Star ‘Truly-Local Community” National designation.  No community and news-media company are exactly alike, this unique initiative is exclusively designed specifically for your community and company.

Simply put, a news-media company cannot survive without a viable and robust community. When a community is declining and suffering economically, you can rest assured the news-media company is declining and suffering as well. While many may not think of it in these terms, it is safe to say that the community and the news-media company can’t thrive without each other.


The 5-Star ‘Truly-Local Community’ National designation initiative is designed to reverse this trend quickly. No stone is left unturned, our approach includes City Government, Chambers, Main Street organizations, Civic clubs, Veterans, Healthcare, Schools, Business Leaders, Social Media Influencers and many more? The best part, this entire initiative cost the news-media company little or nothing to employ?

This initiative has one objective in mind. The objective is to build a foundation that serves as the mutual foundation for the news-media company and the entire community.  As they say, “a rising water raises all the ships in the harbor”, now is the time to raise your ship as well.


For additional information regarding this initiative to build this critical foundation, contact John Newby at:  Or by phone at:  815-326-9061.

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