2023 News-Media Business Summit

This is a special ticketed event for PNA Foundation Keystone Media Award recipients, other award winners and guests.  A registration link will be available in July.   Please check back

It seems like there are a million reasons why we struggle each day to achieve our numbers; And so very few ideas in how to get there. This is one of two event sessions that will offer easy to implement, revenue boosting solutions that any news media company, regardless of size or resources, can take to market now! Attendees will leave with actionable, revenue boosting take-aways that are guaranteed to cover your conference investment many times over.

Whether it is AI, Public Notices, Copyright Laws, the Journalism Sustainability Act, and many others, 2024 is bound to offer some fireworks and drama. Make no mistake, some of the decisions made today will impact the industry for decades to come. Join us in a fast moving session that touches on many of the critical legal issues facing the news-media industry today.

Most agree now, just changing your business model to “non-profit” status is not a secret to immediate financial success. Money still must come in from various sources (like audience and advertising), regardless of how you structure your books. However, gaining dollars from doner’s can be a viable revenue source when you position it properly. This session explores how to gain donations on a local level to help fund our newsrooms.

Wherever Allison Altobelli winds up drilling, new revenue streams to erupt. Whether it was the innovative sales models deployed at the Atlanta Journal Constitution, or leadership insights at the Washington Post, Community Impact and Philly Inquirer, Alison has proved herself as a revenue leader who is always willing to share her victories with the industry. Today she is the VP of Sales and Marketing for Lee Enterprises’ Press of Atlantic City, where she has developed new, innovative, hyper-local, multimedia models that will be explored in this fast-paced session.

We can leave no potential revenue source uncovered. With that in mind, this session deals with new revenue verticals or sources that may be over-looked. Join us as we uncover these potential revenue goldmines that can make the difference between black and red on the bottom-line.

In what can be arguably termed the golden age of local media, Local Media 1.0 (the period up to 2005), media companies thrived by super-serving small, loyal audiences. The transition into Local Media 2.0 (2005 to 2020) brought significant changes as we prioritized the digital scale game to keep up with the digital revolution. Today In Local Media 3.0, the focus returns to super-serving small, loyal audiences with valuable local news and information. This session will break down how technology evolution has impacted our growth in both audience and revenue. 

It’s amazing how we in media survived so long in a pre-digital world, without the data we have today at our fingertips. And there is so much of it available now as more and more research are available about our audience and advertisers. But how can use this data to boost our reach and revenues? In this session, the top industry research experts will break down, in easy-to-understand concepts, how numbers can boost your profits. Panelists will come armed with real world case studies and reports to share.

BUSINESS SPONSOR:                         TELECOM STRATEGIES

Michael Zisner has served as on-site labor counsel during strikes and collective bargaining with unions at publications across the country. He also represents numerous news publishing organization, was General Counsel to OCMA, and he was the 1993 recipient of the OCMA Presidential Award. In January 2014, Circulation Ideas Service inducted Michael into the National Circulation Director Hall of Fame. He is the first non-Circulation Director recipient of this honor. In this session Michael gives us an idea of where we are as an industry from a legal perspective when it comes to our HR issues.

This is a special ticketed event for PNA members and their guests.  Please click here to register through the PNA website.

This is a special ticketed event for PNA members and their guests.  A registration link will be available in July. Please check back.

The latest data from Borrell Associates on where the best opportunities lie for ad revenue growth. The state of SMB’s and their advertising preferences. And how they perceive us as a valuable marketing resource.

Targeting every advertising prospect in your marketplace is a no-win scenario. Some business categories are much more open to advertise than others. Many are seeking the exact audience we deliver. And some are begging for the solutions we have that our biggest competitors (like Google and Facebook) can’t deliver. Learn who these key businesses are and why they are “ripe” for approaching now.

I think we all agree that the days of randomly “dialing for dollars” are gone! Smart sellers today use social media effectively to build critical relationships with their prospects BEFORE the at appointment is even set. Sale’s “guru” Ryan Dohrn will review with you how to mine for qualified leads and use every tool at your disposal to prospect effectively.

E&P Magazine has been working with several industry vendors to develop a new appointment setting system that combines targeted email and industry datasets that has been proven to help set up appointments with local, qualified advertising, “decision-makers.”  This new “APOINTMENTS NOW” program will be presented with all attendees leaving with the tools they need to replicate this working model.

Odds are you have a ton of products to sell and have been trained on everyone. But what challenges most media sellers is that we spend too much time talking about what we are selling with not enough focus on what the prospect is needing. We’ve all heard the term “Solution / Consultive Selling” and “Need’s Based Selling,” but are we truly being the best at our craft? Industry sales expert Ryan Dohrn will offer you some tools and methods that will truly “up your game” in this 90-minute, faced paced session. No matter what your experience level, whether you are a senior level manager or just getting started, this session is a must attend!