2023 News-Media Revenue Summit

This is a special ticketed event for PNA Foundation Keystone Media Award recipients, other award winners and guests.  Please register HERE.

Get information and Register with PNA.

It seems like there are a million reasons why we struggle each day to achieve our numbers; And so very few ideas in how to get there. This is a session that will offer easy to implement, revenue boosting solutions that any news media company, regardless of size or resources, can take to market now! Attendees will leave with actionable, revenue boosting take-aways that are guaranteed to cover your conference investment many times over.

Dive into the transformative power of AI in modernizing your sales approach, from smart prospecting to data-driven presentations. Learn how AI can supercharge your sales process, offering tips and tricks for prospect research and prep, and in-depth market analysis. Berrier will reveal how AI not only streamlines research but also crafts compelling sales narratives that resonate with clients, and he’ll do this by sharing a real-world case study on how he used AI to land a top-10 client for his agency. Whether you’re an industry veteran or a newcomer, this session will arm you with actionable insights to leverage AI for sales excellence.

It is one thing to discuss innovation, but like anything else, talking the talk versus walking the walk are quite different.  This will be a solid, fast-paced session that introduces some of the more innovative approaches to various issues facing the news-media industry. The one requirement we had to be included in this session, it must be easy to implement and introduce to the market. While at the end of the day, this is a session that will be worth the investment in the Summit by itself.

Research & Sales should go hand-in-hand!  Unfortunately reality is that most of the time sales executives don’t use the data they have and are not comfortable presenting it.  In this session Papert will show examples of what local businesses consider the most desirable information and how to use it for prospecting, engaging those prospects and proposing annual campaigns.  Even the most “venerable” will see the value and your newer reps will love the simplicity.   Whether selling digital, events or good old ROP reps will quickly be able two things:  1)  Grow commitments from current customers; and, 2) Identify, pursue and close new business, the real key to growth.  

In what can be arguably termed the golden age of local media, Local Media 1.0 (the period up to 2005), media companies thrived by super-serving small, loyal audiences. The transition into Local Media 2.0 (2005 to 2020) brought significant changes as we prioritized the digital scale game to keep up with the digital revolution. Today In Local Media 3.0, the focus returns to super-serving small, loyal audiences with valuable local news and information. This session will break down how technology evolution has impacted our growth in both audience and revenue. 

Artificial intelligence (AI) and Trust has generated lots of buzz lately, much of it centered around how helpful or harmful these tools might be for media companies. While the helpful camp welcomes the benefits of assisting reporters with initial research, aggregating data, and performing basic copy editing, others argue that these programs may also accelerate the spread of misinformation and fake news sites, which can compete with legitimate publishers for readers’ attention and advertising. In this fast-paced session, attendees will get an overview of where AI is today and what it means for us tomorrow.

The study, based on surveys of 5,000 people, revealed that respondents ranked local newspapers and their websites as the most accurate sources of original news reporting. The results also listed the top five reasons Americans seek out local news — to stay informed, feel connected in the community, decide where they stand on local issues, find places and things to do, and talk to other people about community news.

In this information packed session, the data will be unpacked and offered so each attendee can leave with the numbers they need to close more sales, immediately.

This enlightening session will explore the creation of an AI-powered hyper-local news network by Trib Total Media and OwnLocal. The Neighborhood News Network aims to transform community engagement through a community-based ecosystem powered by an AI platform from MeSearch. Gain valuable insights into leveraging personalization techniques to elevate user experience. Explore the immense potential of a unified search appliance and content recommendation widget, driving user engagement. Discuss revenue strategies for launching a business and newspaper-centric ad network to ensure long-term sustainability and growth.

Michael Zisner has served as on-site labor counsel during strikes and collective bargaining with unions at publications across the country. He also represents numerous news publishing organization, was General Counsel to OCMA, and he was the 1993 recipient of the OCMA Presidential Award. In January 2014, Circulation Ideas Service inducted Michael into the National Circulation Director Hall of Fame. He is the first non-Circulation Director recipient of this honor. In this session Michael gives us an idea of where we are as an industry from a legal perspective when it comes to our HR issues.

This is a special reception sponsored by the Zinser Law Firm and PNA.  It is an outstanding way to unwind after a long day of learning, networking, and renewing friendships.  This event is for all summit attendees, PNA members and their guests.

This is a special ticketed event for PNA members and their guests. please register HERE.

Whether it is AI, Public Notices, Copyright Laws, the Journalism Sustainability Act, and many others, 2024 is bound to offer some fireworks and drama. Make no mistake, some of the decisions made today will impact the industry for decades to come. Join us in a fast moving session that touches on many of the critical legal issues facing the news-media industry today.

Join Bill Cotter, Mike Blinder, and John Newby as they moderate this fast-paced session full of new revenue ideas and challenges that Publishers, Senior Leaders, and department heads are facing as they help lead their teams to revenue success.

All Summit attendees will be asked in advance, to submit the biggest revenue challenges so E&P can then asses the latest research and industry knowledge available, to present “real world” solutions to the attendees. The goal is that each attendee will be able to share their major problems and receive some actionable “real word” advice in order to solve them.

Join Bill Cotter and John Newby as they moderate this fast-paced session full of new revenue ideas and challenges that Publishers, Senior Leaders, and department heads are facing as they help lead their teams to revenue success. Prior to the summit, executives will be asked to submit one successful revenue opportunity and one revenue challenge their media company faces in 2023/2024. The moderators will bring these topics up to the group so that we can have a round-table discussion. This allows the sharing of great ideas and best practices to help each other kick off 2024 with a bang!