2022 News Media Business Summit - Harrisburg, PA.

DAY 1 - WEDNESDAY - OCTOBER 12, 2022
12:00pm
User Group Session to be Determined
2:00pm
User Group Sessions to be Determined
6:00pm
PNA AWARDS DINNER
DAY 2 - THURSDAY - OCTOBER 13, 2022
6:30am - 8:00am
BREAKFAST ON YOUR OWN
8:00am
OPENING & WELCOME TO HARRISBURG
General Session

John Newby, Founder, 360 Media Alliance
Mike Blinder, Publisher, Editor & Publisher
Brad Simpson, Executive Director, PNA

8:15am
Change, Transformation & Perseverance
General Session

Join Jim Porter, the President & CEO of the National Football Leagues “Pro Football Hall of Fame” in Canton, OH. as he discusses navigating change, transformation, and above all perseverance in today’s business climate. Just like every business, the Pro Football Hall of Fame had to quickly adjust, change, transform and persevere when COVID struck. Listen as Jim discusses their transformation and their hurdles standing in the way. Jim is an ex-audience executive and publisher and understands and relates to the media business with the best of them.

BUSINESS SPONSOR:     TBD
SPEAKER:     Jim Porter, President & CEO, Pro Football Hall of Fame.

9:15am
MEDIA'S FUTURE - WILL BE DETERMINED BY YOUNGER GENERATIONS!
General Session

Join us and moderator Mike Blinder, Publisher of Editor & Publisher magazine as we discuss the future of the industry through the eyes of younger generations and what it means to traditional media in the future. The News Media industry has undergone massive business model changes over the past few decades, continued change is expected.  One of those changes is generational in nature.  As the print bound baby boomers exit, they are replaced by those younger generations which have never embraced print, they live in a digital world.  How do they consume content and advertising today? How do they utilize social media? What are their expectations of the future of media?  Find out this and more in the outstanding session.

BUSINESS SPONSOR:     ICANON NEWZWARE
Moderator: Mike Blinder, Publisher, Editor & Publisher
Panelist:  30 year old TBD
Panelist:  25 year old TBD
Panelist:  21 year old TBD

10:00am
NETWORKING BREAK

BUSINESS SPONSOR:     RouteSmart

10:15am
REDUCTION IN PRINT FREQUENCY - WHAT TO DO?
General Session

Whether it is advertising, audience or content ramifications, there probably isn’t a topic more discussed today than the most effective and profitable frequency of our print products. This lively panel visits the topic of frequency from the eyes of those that have either changed or operate in a non-tradition print cycle.  Regardless of where you sit on this issue, this panel will bring to life not only the various frequency options available, but the ramifications of those options on the business model.  John Newby, the founder of the 360 Media Alliance will moderate this panel as they drill down into this controversial topic.

BUSINESS SPONSOR:     TCN
Moderator:    
John Newby, Founder, 360 Media Alliance
Panelist:    
Bill Ostendorf, Creative Circle
Panelist:    
Al Getler, Sr. Business Consultant
Panelist:    
To Be Announced

11:00am
THE FUTURE BY THE NUMBERS
General Session

One of our most anticipated sessions features Corey Elliott of Borrell & Associates discussing what the numbers tell us about the future in advertising, marketing and branding spends. This is a must see presentation regardless of the size of your company or the size of your budget.  What has changed? What is changing. What are the attitudes of those advertisers these days and so much more.

BUSINESS SPONSOR:     iPublish Media
Presenter:     Corey Elliott, Borrell & Associates

11:45am
PUBLISHER FORUM
Executive

Listen as Tom Silvestri, Executive Director of the Newspaper Relevancy Project discusses how newspapers can reestablish themselves as a community focus in their local communities. Building local relationships are the foundation of success in the community. Learn how to create the synergies needed to help the community while helping your company thrive.

BUSINESS SPONSOR:     Newspaper Managers Association (NAM)
Presenter:     Tom Silvestri, Executive Director, Newspaper Relevancy Project

11:45am
GROWING DIGITAL AUDIENCE REVENUE ROUNDTABLE DISCUSSION
Audience

Newspapers across the country have been able to grow their digital subscriber base over the past few years. That being the case, while growth has been seen, the revenue that follows has been lacking. This session discusses the various ways and options available to news-media companies to grow their audience revenue without stunting their overall growth. What is the best paywall approach? Is it the ESPN model, is it the Hearst model? Do we lock-down completely or leave a portion open? You will hear the pro’s and con’s to the many varied approaches and be able to come away with further insights into the those various options and others.

BUSINESS SPONSOR:     PPI Media, USA
Co-Discussion Leader:    
Gary Lavariere, CRO, New England Newspapers, Inc.
Co-Discussion Leader:     To Be Determined

11:45am
EMERGING NEW REVENUE VERTICALS
Advertising

While the industry has undergone a great many changes in the past decade, as they say, hold on to your hats as change is only expected to continue and in some cases, speed up. Technology is forcing these changes, but many of these changes are simply new opportunities for our industry. Whether it is AI, Augmented Reality, Blockchain, NFT’s, Robotics, Big Data, or a host of other new technologies, it presents enormous revenue growth for those that understand it and commit to it. Guy Tasaka with LMA will guide us through a tour of what can be and what we ought to be looking at and paying attention to.

BUSINESS SPONSOR:     Salesforce
Presenter:    
Guy Tasaka, Local Media Alliance

12:30pm
BUFFET LUNCHEON
General Session

Perfect time for networking, renewing friendships, and great food.  Walk yourself through the plentiful buffet luncheon and relax.   Go back for seconds if you wish, plenty for all.

BUSINESS SPONSOR:     ALLIANCE FOR AUDITED MEDIA

1:30pm
WHAT'S ON YOUR AUDIENCE'S MIND? ASK!
Audience

We all do it. Our audience assumptions are based on our experiences or conversations with readers, or a 10-year-old study collecting dust on the shelf.  The pandemic changed everything, so how do we understand what our audience wants today?  Ask them. Dan Christ will describe how to capture reader feedback to drive consumer revenue. He’ll use examples of recent work by Advance Local’s Customer Research team to help you apply research best practices while avoiding pitfalls so you can move your revenue needle..

BUSINESS SPONSOR:     Modulist
Presenter: 
Dan Christ, Advance Local

1:30pm
HOW YOUNGER GENERATIONS DEFINE OUR FUTURE!
Advertising
Executive

The younger generations will define our industries future.  How do the younger generations consume informational and advertising content? This is information we must have today to better position our companies for a brighter future tomorrow. Rebecca will share with us what the data indicates and how we can better be prepared for the habits of the younger generations.

BUSINESS SPONSOR:     AMR   
SPEAKER: Rebecca Frank, News Media Alliance

2:15pm
LEGAL & LEGISLATIVE UPDATES
Advertising
Executive

The future of public notices plays a critical role in the future of the news publishing industry.  How we navigate the oftentimes contentious political climate surrounding this issue is every bit as critical. Our panel will discuss the three major technology players in the space by way of the end users. Questions such as why did you select the platform you did?  How easy was this for your company to deploy? Does it help to grow the local relationship between the media company and the community? These and many other questions and thoughts will be shared with this high level panel discussion.

BUSINESS SPONSOR:     SCS
MODERATOR:     Mike Blinder, Publisher, Editor & Publisher
PANELIST:     Danielle Coffey, News Media Alliance
PANELIST:     To Be Determined
PANELIST:
    To Be Determined

2:15pm
CARRIER RECRUITMENT, RETENTION & FRONTLINE BURNOUT DISCUSSION
Audience

Recruiting carriers, retaining our audience (both print and digital) and carrier/employee burnout are each hot topics today. In a sense, all three are related or linked in one way or another. Sit back and relax and our moderators discuss these topics, better yet, bring your great ideas, thoughts and suggestions on how the industry can better handle these situations in their own buildings and companies.

BUSINESS SPONSOR:  Interlink
CO-MODERATOR:     Tom Salvo, Lee Enterprises
CO-MODERATOR:    
George Dyevoich , Advance Local Media


3:00pm
NETWORKING BREAK

Business Sponsor:  Steel City Corp.

3:15pm
FINDING & RETAINING OUR DIGITAL AUDIENCE
Audience

Finding and retaining our digital audience has never been more important or critical to our business model. The tools and insights available are better than ever before – yet we still have difficulty in these two arenas.  This session will discuss effective ways to build your digital audience, but just as importantly, retaining them once you have them.

BUSINESS SPONSOR:     Global Ad Distribution 
PRESENTER:     Still be Determined at Press Time

3:15pm
THE POWER OF NEWSLETTERS
Advertising

BUSINESS SPONSOR:     CPC Print Promotions
PRESENTER:     Still be determined at Press Time

4:00pm
OVER-THE-TOP CUSTOMER SERVICE
General Session

With resources often in short supply, reliable customer service is needed now more than ever.   Listen as Jim Smith discusses customer service in a practical and often humorous way with a slightly different twist.  He draws upon his vast experience within the industry along with his love of hockey and his working at the Football Hall of Fame.  Jim has always been a conference favorite as he takes real life examples from other industries and brings it home to the News-Publishing arena.

BUSINESS SPONSOR:  TBD
Presenter: Jim Smith, Steel City Corp.

4:30pm
INNOVATION POWER HOUR
General Session

This is an hour you won’t want to miss. We have 5-6 business partners coupled with a user taking you through a rapid-fire session on innovation and how it can transform a problem your company has faced. Listen as the user highlights the good, the bad, and the ugly of this problem-solving initiative.  This one-hour session is designed as a fast-paced session tackling 6 issues in a single hour.

BUSINESS SPONSOR:     360 MEDIA ALLIANCE
PRESENTER:     TCN
PRESENTER:     VoicePort
PRESENTER:     iPublish
PRESENTER:     Simplify

5:30pm
ZINSER LAW FIRM WELCOME RECEPTION

Join us in this traditional after-hours event sponsored by the Zinser Law Firm in Nashville, TN. This is a great time to network with fellow industry executives and discuss industry issues over a drink and light snacks. Great way to get to know and make new friends.

BUSINESS SPONSOR:               THE ZINSER LAW FIRM
DRINK TICKET SPONSOR:     VISION DATA

7:00pm
PNA ANNUAL AWARDS DINNER
Advertising
Executive

This is a special ticketed event for PNA members and their guest.

7:00pm
I-SCMA HOSPITAILTY SUITE

Come relax, network, have casual conversation after a long day.

DAY 3 - FRIDAY - October 14, 2021
6:00am - 8:00am
Breakfast On Your Own
8:00am
LEGAL HEAD WINDS ARE BREWING IN 2022
General Session

Mike Zinser, of The Zinser law Firm, will discuss the latest in the legal world as it impacts the news-publishing industry. From labor law issues, unionization, independent contractors, and much more, he will walk us through the landscape which is becoming much more tricky with the Biden administration. This is a session for everyone in the company as the issues discussed impact the entire organization.

BUSINESS SPONSOR:     Editor & Publisher
Speaker: Michael Zinser, The Zinser Law Firm

8:45am
LATEST ON THE AAM FRONT
General Session

When it comes to changes in the auditing and accounting arena, we can be sure they are plenty. Kevin Rehberg, representing Alliance for Audited Media, will walk us through the many changes and more importantly, the impact associated we can expect with these changes. This will be a great session for those audited or not audited.

BUSINESS SPONSOR:     PDI Plastics
Speaker:     Kevin Reyberg, Alliance for Audited Media

9:30am
LATEST IN PAYWALL INNOVATION
General Session

It seems the topic of Paywalls is one of those topics that just keeps on giving. After a decade of discussion, few in the industry can come to agreement on which approach is the best. This breakout session explores the various paywall approaches being taken, both successful and unsuccessful.  From hard paywalls to wide-open and all points in between. You will not want to miss this lively discussion.

BUSINESS SPONSOR:  TBD
C0-Discussion Leader: 
Warren Dews, Jr. Publisher, Capital Region Independent Media
Co-Discussion Leader: David Fellabaum, Director Information Systems, Trib Total Media
Co-Discussion Leader: Jeffrey Simmons, Director Audience Engagement, Trib Total Media

10:00am
NETWORKING BREAK

BUSINESS SPONSOR:     Routesmart

BUSINESS SPONSOR:          Preferred Marketing Solutions

10:15am
CARRIER TO MAIL - A PRACTICAL APPROACH
Audience

Moving consumers from a reduced print print format into the mail can be a very difficult task.  On the surface, how hard can it be?  Brad Hill, of Interlink has been in this arena for sometime and has experienced the good, the bad and the ugly when helping others make this transition. Listen as Brad provides a practical approach on shares methods that will help you in this transition.

Business Sponsor:  ICANON NEWZWARE
Presenter
:  Brad Hill, CEO, Interlink

10:15am
BRANDED & SPONSORED CONTENT
Advertising

Join us as we discuss current trends and opportunities in the branded content arena. Listen as the panel discuss how branded content can be used to create new revenue and deeper connections for your advertisers. Learn what is driving revenue through actual practice and case studies. Be sure and bring your own ideas and questions as well.

BUSINESS SPONSOR:     iPublish Media
PRESENTER:     Still Being Determined at Press Time

11:00am
AUDIENCE ACQUSISTION TACTICS DISCUSSION
Audience

Gone are the days of just picking up the phone or hiring a telemarketing company, hiring door crews or setting up in a grocery store to solicit your new starts. Yes, those can still be mildly productive in some areas, but the long-term success come with knowing your audience, both your current audience and the audience you wish to have.

This breakout session is meant to discuss new ways to attract new customers with a blend of the traditional approaches coupled with new and more technological methods available today.  We’ll discover some of the tactics available in the world of data and its application in the areas of critical decision-making, acquisition, and retention.

BUSINESS SPONSOR:     TCN
CO-MODERATOR:    
Still Being Determined at Press Time
CO-MODERATOR:    
Still Being Determined at Press Time

 

11:00am
EVENTS ARE BACK - HOW TO MONETIZE THEM?
Advertising

It is no secret events took a huge hit over the past couple years with COVID in the mix. While many turned to digital/virtual events, it just wasn’t the same and the revenue was down That said, as we begin a return to a more normal routine, events are returning and in some cases, in a big way. Join us as we explore the world of events in 2022 and what the path forward looks like.

BUSINESS SPONSOR:     SCS
PRESENTER:    
Still Being Determined at Press Time

11:45am
AUDIENCE ROUNDTABLE - 30 GREAT IDEAS IN 30 MINUTES
Audience

We all are constantly seeking great ideas that we can return home from the summit and implement right away. Every attendee at this summit should be able to return home and impact the bottom-line immediately.  Join fellow audience executives from around the country as they share what has worked, and not worked, in their markets.  A fast moving can’t miss session.

Roundtable Leader:  I-SCMA

11:45am
ADVERTISING GREAT IDEAS ROUNDTABLE
Advertising

We all are constantly seeking great ideas that we can return home from the summit and implement right away. Every attendee at this summit should be able to return home and impact the bottom-line immediately. Join fellow advertising executives from around the country as they share what has worked, and not worked, in their markets. A fast moving can’t miss session.

BUSINESS SPONSOR:     PNA
PRESENTER:  TBD
PRESENTER:  TBD

12:30pm
BUFFET AWARDS LUNCHEON
General Session

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