360 Media Alliance Small Market Consortium

Many small and mid-sized markets have a conundrum.

  • They know they MUST find ways to become more lean while growing revenue.
  • They know they MUST upgrade their systems.
  • They know they MUST become much more virtual and digital savvy.
  • They know they MUST reach their consumer and business audiences in a better manner.

Of the hundreds of publishers and owners I have had conversations with over the past few years, in over 90% of the cases, they are unable to do many of the things they know they MUST do to adequately and effectively move their business into a more savvy and digital age.  This is due to the obvious economic constraints upon their financial resources and/or their human capital. Because of the economic conditions and subsequent cutbacks, they often-times feel somewhat helpless and at sea without a rudder.

The 360 Media Alliance has created the “Small Market News-Media Consortium” for this exact reason. Small and Mid-sized news-media companies will now have access to a “bucket of resources” provided by industry experts that can solve many of the above problems at little or even no cost in many cases. These Industry experts are outstanding at what they do and have stepped forward with these great programs offering you and your community a life-line to the future.  This outstanding expertise standing by to assist news-media companies in ways they may not have even imagined. You now have the ability to take advantage and bring what are normally large market products and services to nearly any sized market in the country, all you have to do is take a few minutes and ask.

Don’t get left farther behind, this is a power opportunity at little or even no cost in some cases, that is entirely up to you and what fits your business model.

Not sure this is for you?  A simple phone call or email might answer that question for you.  For additional information, simply contact John Newby at: john@360MediaAlliance.com or by phone at 815-326-9061.


PRESS RELEASE. 9/20/2020

360 Media Alliance Launches the “Small Market News-Media Consortium

The 360 Media Alliance, a news-media industry organization committed to giving back to the news-media industry, has announced the launch of the “Small Market News-Media Consortium.” The consortium is made-up of over fifteen news-media industry business partners. These partners are committed to assuring local journalism remains strong through elevating the revenue and audience prospects within the local media markets. They do this in a way that brings the local news-media enterprise into the digital arena at little or even NO cost.

According to 360 Media Alliance founder John Newby, “While we should have done this years ago, this initiative was sparked by the Covid-19 pandemic which has literally stretched many local media companies to their financial limits, and in many cases, near their breaking point. It is during times such as these that we need to work together to build each other up. We are so blessed with our industry partners and their willingness to put their best foot forward and provide these outstanding and innovative products/services at little or no cost to the local news-media companies that so sorely need them.  It allows any news-media company regardless of size or delivery frequency to literally transform themselves into a digital powerhouse within their community.  It’s a great opportunity for smaller news-media markets”, we are grateful to our business partners for really stepping to the plate”.

The consortium is set-up simply and straight-forward. News-media companies wanting to participate can select from among the consortium’s best products/services that best fit their local needs, business model and/or local community in which they serve. They are free to select one item out of the basket of offerings within the consortium or all of them, that is completely up to the local publisher. Regardless of which products or services selected, it promises to either grow revenue, grow audience, grow community relationships or reduce their expenses. Some of the offerings can be implemented in a matter of a few days or up to a few weeks, but all the business partners have agreed to move quickly as time is of the essence in our industry.

The 360 Media Alliance has served the news-media industry for over 10 years. They started as a simple LinkedIn group that was primarily focused on innovation, loyalty, circulation and audience.  After a short time, they began organizing and implementing two yearly audience conferences while publishing two audience focused magazines as well. Recently, their focus has broadened into the revenue and innovation front which also addresses advertising and alternative revenue streams as well.

One of their more recent and unique initiatives is community building. They work with with local media companies along-side their communities’ leadership to forge lasting foundations by creating mutually beneficial and revenue enhancing synergies.  This process includes a weekly column titled, “Building Main Street, not Wall Street” which appears in newspapers around the country.

For additional information on how your local news-media company can participate in the consortium, contact John Newby at: john@360MediaAlliance.net

- 360 Media Alliance Press Release

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