Saving Journalism One Town at a Time!
The 360 Media Alliance, is heading into our 10th year of existence. Like many other organizations, we are forced to pivot from time to time to assure we are meeting the needs of our news-media industry. Our model is mostly volunteer in nature thus allowing us to operate with minimal cost through thick and thin. Thanks to an outstanding board that give so much of their time and energy, we are able to move forward adapting to the economic climate around us. Our mission is simple, it is to “save local journalism and the communities they serve, one town or community at a time”.
The 360 Media Alliance views our industry revenue model as a three-legged stool. In 2020, thanks to the pandemic, we are making a huge pivot towards a business model we believe is the ONLY viable path for local or community news-media companies to follow. The first leg of the three-legged stool analogy is the traditional side of the business. While older and more traditional, it still provides the largest revenue stream for most local news-media companies. The longer we stretch this revenue runway, the more time we buy for our transition into the future. The second leg of this stool consists of the digital or online assets we have, which are a growing portion of the revenue model, but not quite ready for the main stage so to speak. Stools don’t balance very well on two legs, regardless of the balancing act one employs, they eventually collapse under the stress and strain of poor balance. That is how we view our business today.
The 360 Media Alliance is all about creating and building a third or even fourth leg which solidifies the stool. We are about finding alternative and new revenue streams that make sense and provide synergies with the first two legs creating a healthy and sustainable balance. We have a small idea of what that can consist of, but the whole story is yet to unfold – but we will be there as it unfolds!
The 360 Media Alliance is growing their mission to not only help save journalism, but assist in saving the local communities in which news-media companies and journalism covers. Weak communities cannot and will not be able to support journalism as we know it. Journalism can help save themselves by improving the quality of life and vibrancy in their communities. In fact, we believe local news-media companies are the only local business positioned to assist their community in the most important aspect of growing their community. We have developed a tailored-to-fit strategy that can be adopted by ANY local news-media company that sets them on the path to revenue growth, strategic alliances within the community and places them once again as the informational community town square. The best part, it isn’t adding new resources and cost, it is simply adopted a slightly adjusted mindset that helps align the news-media company with their community in so many ways. You embrace them, they will embrace you back.
Lastly, the 360 Media Alliance has renewed our dedication to our business partners. These partners not only have the ability to assist local media companies through the “Local News-Media Market Consortium”, and other programs, but they have the ability to make a difference in the local communities return to renewed vibrancy and growth.
The 360 Media Alliance invites everyone to join with us in the effort. After all, if saving local journalism, the conduit to the “We The People”, isn’t a worthy cause, then what is?