360 Media Alliance

Heading into our 10th year of existence, like many other news-media industry organizations, COVID-19 has forced the 360 Media Alliance to modify our approach on how we can best serve the news-media industry moving forward.  We are more fortunate than many news-media organizations that rely on membership dues and so forth to survive.  Our model is mostly volunteer in nature thus allowing us to continue with minimal cost through thick and thin.  Thanks to an outstanding board that give so much of their time and energy at times, we are able to move forward adapting as we go to the economic climate around us.  We must also thank our business partners that have stepped up allowing us to continue our mission, even as that mission may look differently moving forward. We don’t view ourselves as competing with other industry organizations, but simply a compliment with the goal and objective to assist in the education and innovation wherever possible.

This year, thanks to the pandemic, we are going to see a huge pivot by the 360 Media Alliance. We like to view our industry as a three-legged stool. On one leg, we have the traditional print side of the business. While older and more traditional, it still provides the largest revenue stream for most companies. The longer we can make the runway for this revenue stream to survive, the more time we buy for the transition into what the future holds for our industry.  The second leg of the stool consists of the digital or online assets that we have, all the shinny new toys so to speak, and a growing portion of the revenue model for sure. But rest assured that stools don’t balance very well on only two legs, regardless of the balancing act one employs, they eventually collapse under the stress and strain of poor balance.  That is how we view our business today.

This year, the 360 Media Alliance is all about imaging, creating and building that third leg. We are about finding alternative and new revenue streams that make sense and provide synergies with the first two legs creating a healthy and sustainable balance. We have a small idea of what that third leg will consist of, but the whole story is yet to unfold – but we will be there as it unfolds!

When it comes to innovation, culture change and just flat-out new ideas, you simply can’t have enough incubators or test labs. The more groups and organizations test, try, experiment and foster new innovations, the better off the industry will ultimately be. Now is not the time to be territorial, it is the time to seize the future one creative innovation at a time.

The 360 Media Alliance is dedicated to serving companies and business partners seeking fresh ideas and a realistic approach to the local media landscape. We are simply a concerned group of industry executives and business partners working side by side. Our mission is simply to foster new ideas, facilitate innovative thinking and culture change within the industry. We invite anyone that is interested to get involved, we don’t seek your money; we seek your ideas, participation and willingness to expand your thought process with others.

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