"Building Main Street, not Wall Street" Weekly Columns

Building Main Street, Not Wall Street!

Mission Statement: to provide a column that educates the community and enhances opportunities for news-media companies to reclaim their status in their community.  We assist them in becoming the proverbial informational town square once again.  We set the stage for civic/economic revitalization for the media-company and the community.  Our 4-fold mission is:

Education – we provide education for  both the news-media company as well as the local community to the real value AND necessity of a Truly-Local mindset, or DNA.  Many communities are losing their economic identity to Amazon and out-of-town corporations which are literally stealing away the businesses, jobs and economic foundation of local communities. With this, the foundation of the media company crumbles as well.  It is no wonder our children are leaving local communities; they are being stripped of any meaningful employment opportunities. Those are being replaced with retail and/or service sector jobs that accompany these out-of-town business entities.

Build Synergies – it is imperative to revitalize the synergies between the news media company and their community. Relationships with the readers, non-readers, business community, city, government, leaders and social influencers must be invigorated. The news-media company’s future rests on the ability to accomplish this task. Working together, will educate and build foundations, both socially and economically allowing both the community and news-media company to not just survive, but thrive.

New Revenue – we assist the news media in opening the doors to alternative revenue sources that exist in many communities. Unfortunately, many news-media companies are completely unaware of these untapped resources residing in the arts and entertainment sector, the tourism sector, economic development, place-making, the foundation sector, the events sector and so many others.

Resources – lastly, in addition to the weekly column, it is our objective to provide additional resources to facilitate the mission. We have developed a 32-step strategy that can be embraced that expedites education and revenue opportunities we discuss through the column. These steps need not cost money or manpower.  We also provide filler ad templates and samples to be adopted in your market allowing visualization of the concepts discussed from week to week.

The economic pressures on local communities are mounting. As that pressure increases, so will the pressure on the local media company. We need our local communities to do well in order for news-media companies to have a chance to survive.  We have a passion for our industry and the role local journalism must begin to play in the survival of our communities. There is no greater mission for journalism in today’s economic realities.  We believe this unique approach has absolutely no downside while offering huge upsides for the news media company and the community their serve.

2020 WEEKLY COLUMNS

Nov – Hope is a Poor Business Strategy
Nov – Attributes of Successful Communities
Oct –
Oct –
Oct –
Oct –
Sep –
Sep –
Sep –
Sep –
Aug –
Aug –
Aug –
Aug –
Aug –
Jul –
Jul –
Jul –
Jul –
Jun –
Jun –
Jun –
Jun –
May –
May –
May –
May –
May –
Apr –
Apr –
Apr –
Apr –
Mar –
Mar –
Mar –
Mar –
Mar –
Feb –
Feb –
Feb –
Feb –
Jan –
Jan –
Jan –
Jan –

 

 

 

 

 

 

Get In Touch