Building Market Synergies That Lead to Financial Success

New-media companies have tried many things to stem the tide of market impact and thus, the decline of their revenue base.  Much of this can be attributed to failed financial and innovative strategies, but it can equally be attributed to a subsequent decline in the foundation that once was, community impact.  It need not be that way and ironically, it can easily be turned around quickly by taking the right steps.

A news-media company cannot survive without a viable and robust community. When a community is declining and suffering economically, you can rest assured the news-media company is declining and suffering as well. While many may not think of it in these terms, it is safe to say that the community and the news-media company can’t survive without each other.

What if there was a way to reverse this trend quickly? What if there was a strategic method to build a foundation built upon not only the news-media company and their sales efforts?  What if this strategic plan included the city government, the Chambers or Main Street organizations, the civic clubs and more? What if this strategic plan cost little or nothing to employ?

This strategic approach has one goal in mind. The goal is to build a foundation that serves as the foundation for the news-media company, the city government, the Chambers and Main Streets as well as the civic clubs and entire community.  As they say, “a rising water raises all the ships in the harbor”, now is the time to raise your ship as well.

For more information regarding the strategic strategy to build this critical foundation, please contact John Newby at:  Or you can also reach him at 815-326-9061.


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