2022 News Publishing Business Summit - St. Louis

DAY 1 - Thursday - May 19, 2022
6:30AM - 8:30AM
BREAKFAST ON YOUR OWN
8:30am
OPENING & WELCOME TO ST. LOUIS
General Session

John Newby, Founder, 360 Media Alliance
Mike Blinder, Publisher, Editor & Publisher
Ian Caso, Publisher, St. Louis Post-Dispatch

8:45am
WHAT IS THE BUSINESS MODEL OF OUR FUTURE?
General Session

The News Publishing industry has undergone massive business model changes over the past couple decades, continued change can certainly be expected.  Some look forward with a sense of excitement, others with fear, and still others unsure what the future holds. With this in mind, join our panel as they discuss where we are going with our business model and what twists and turns we can expect along the way.  Sit back and enjoy this session as Mike Blinder, Publisher of Editor & Publisher magazine  moderates a lively and cutting-edge panel discussing our future.

BUSINESS SPONSOR:     ICANON NEWZWARE
Moderator: Mike Blinder, Publisher, Editor & Publisher
PanelistIan Caso, Publisher, St. Louis Post Dispatch
PanelistTBD
PanelistTBD

9:30am
GROWING ADVERTISING & AUDIENCE ENGAGEMENT
General Session

Audience interaction and engagement can take many shapes and forms depending upon whether you are looking at advertising, digital/print subscribers and/or content.  When you are able to increase interaction and engagement with your print and digital audience, you are then able to grow your audience in new ways. Listen as our panel discusses successful methods in which to better engage your audience through multiple means.

BUSINESS SPONSOR:     TBD
Moderator: 
TBD
Panelist: TBD
Panelist: TBD
Panelist: TBD

10:15am
BUSINESS PARTNER BREAK
10:45am
PRINT FREQUENCY FROM THE TRENCHES
General Session

Whether it is advertising, audience or content ramifications, there probably isn’t a topic more discussed today than the most effective and profitable frequency of our print products. This lively panel visits the topic of frequency from the eyes of those that have either changed or operate in a non-tradition print cycle.  Regardless of where you sit on this issue, this panel will bring to life not only the various frequency options available, but the ramifications of those options on the business model.  John Newby, the founder of the 360 Media Alliance will moderate this panel as they drill down into this controversial topic.

BUSINESS SPONSOR:     TCN
Moderator: 
John Newby, Founder, 360 Media Alliance
Panelist:
To Be Announced
Panelist:
To Be Announced
Panelist:
To Be Announced

11:30am
GROWING DIGITAL AUDIENCE REVENUE
Audience

Newspapers across the country have been able to grow their digital subscriber base over the past few years. That being the case, while growth has been seen, the revenue that follows has been lacking. This session discusses the various ways and options available to news-media companies to grow their audience revenue without stunting their overall growth. What is the best paywall approach? Is it the ESPN model, is it the Hearst model? Do we lock-down completely or leave a portion open? You will hear the pro’s and con’s to the many varied approaches and be able to come away with further insights into the those various options and others.

BUSINESS SPONSOR:     TBD
Moderator: TBD

Panelist: TBD
Panelist: TBD
Panelist: TBD

11:30am
ADVERTISING BREAKOUT: TBD
Advertising

BUSINESS SPONSOR:     TBD
Presenter: 
TBD

12:30PM
BUSINESS PARTNER PROBLEM SOLVING LUNCHEON

Walk yourself through a plentiful buffet luncheon and then select a lunch table that will discuss an industry issue through brainstorming, sharing best practices and/or innovating along the way. Go back for seconds if you wish, all while addressing an issue that keeps many up at night.

BUSINESS SPONSOR:          ALLIANCE FOR AUDITED MEDIA

1:30PM
THE ULTIMATE LOYAL/MEMBERSHIP PROGRAM ON A BUDGET
Audience

Be it Amazon Prime, Hilton Honors, Marriott Rewards or any other program, the average American belongs to approximately 10 loyalty or membership programs.  Despite the success and power of loyalty or membership programs, the news publishing industry by in large has ignored taking their seat on the loyalty train.  Regardless of the size of your company, this presentation will walk you through how to build a loyalty or membership program without major financial or human resources investment.  You will leave with the tools to go back to your news media company and create a powerful and impactful loyalty or membership program in less than 30 days.

BUSINESS SPONSOR:     OSG CONNECT
Presenter: John Newby, Founder, 360 Media Alliance

1:30pm
ADVERTISING BREAKOUT: TBD
Advertising

BUSINESS SPONSOR:     TBD
Presenter: 
TBD

2:15PM
AUDIENCE BREAKOUT: TBD
Audience

Public Notices are vital to both transparency in a community and to the vitality of the newspapers supplying this public service. Public Notices have been under attach around the country as states attempt to save money. Three companies or entities offer solutions to the industry, each one having varying degrees of success. With this panel, we will explore the reasoning behind a companies selection of the product they selected and how that might impact their company and its relationship with their community.

BUSINESS SPONSOR:     TBD
Moderator:
  Mike Blinder, Publisher, Editor & Publisher
Panelist:  Newspaper Representative using Column
Panelist:  Ed Woods, VP & CRO, MediaNewsGroup, Northeast Region
Panelist:  John Gaylor, Owner, The Journal News

2:15pm
ADVERTISING BREAKOUT: TBD
Advertising

BUSINESS SPONSOR:     TBD
Presenter: 
TBD

2:45PM
BUSINESS PARTNER NETWORKING BREAK
3:00pm
IMPACT OF MAIL CURRENT DELIVERY ON AUDIENCE
Audience

As newspapers continue to reduce frequency of delivery from 6-7 days to 2-5 days, many are using this opportunity to move their home delivery into the mail. With these changes come alterations to delivery times, zoning issues for advertisers and customer service considerations as well. Add the uncertainty of mail rates and the USPS delivery day discussions moving forward and you have a can’t miss topic sure to have something for everyone. 

BUSINESS SPONSOR:     TBD
Presenter
Brad Hill, CEO, Interlink

3:00pm
ADVERTISING BREAKOUT: TBD
Advertising

BUSINESS SPONSOR:     TBD
Presenter:
TBD

3:30PM
SALES MUSINGS & CUSTOMER SERVICE
General Session

Listen as Jim Smith discusses customer service and sales in a humorous way with a slightly different twist. Jim has always been a conference favorite as he takes real life examples from other industries and brings it home to the News-Publishing arena.

BUSINESS SPONSOR:     LINEUP SYSTEMS
Presenter:  Jim Smith, Steel City Corp.

4:15pm
INNOVATION POWER HOUR
General Session

BUSINESS SPONSOR:     360 MEDIA ALLIANCE
PRESENTER:
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5:30PM
ZINSER LAW FIRM WELCOME RECEPTION

Join us in this traditional after-hours event sponsored by the Zinser Law Firm in Nashville, TN. This is a great time to network with fellow industry executives and discuss industry issues over a drink and light snacks. Great way to get to know and make new friends.

BUSINESS SPONSOR:          The Zinser Law Firm

DAY 2 - FRIDAY - May 20, 2022
6:30am - 8:00am
BREAKFAST ON YOUR OWN
8:00am
NEWS-MEDIA LEGAL UPDATE & STRATEGIES IN 2022
General Session

Mike Zinser, of The Zinser law Firm, will discuss the latest in the legal world as it impacts the news-publishing industry. From labor law issues, unionization, independent contractors, and much more, he will walk us through the landscape which is becoming much more tricky with the Biden administration. This is a session for everyone in the company as the issues discussed impact the entire organization.

BUSINESS SPONSOR:     Adwanted
Presenter: Michael Zinser, The Zinser Law Firm

9:45AM
LATEST ON THE AAM FRONT
General Session

When it comes to changes in the auditing and accounting arena, we can be sure they are plenty. Kevin Rehberg, representing Alliance for Audited Media, will walk us through the many changes and more importantly, the impact associated we can expect with these changes. This will be a great session for those audited or not audited.

BUSINESS SPONSOR:     PDI Plastics
Presenter: Kevin Reyberg, Alliance for Audited Media

9:30am
BUSINESS PARTNER NETWORKING BREAK

BUSINESS SPONSOR:          Preferred Marketing Solutions

10:00am
UTILIZING BENCHMARKING & DATA TO GROW OUR AUDIENCE
Audience

Gone are the days of just picking up the phone or hiring a telemarketing company, hiring door crews or setting up in a grocery store to solicit your new starts. Yes, those can still be mildly productive in some areas, but the long-term success come with knowing your audience, both your current audience and the audience you wish to have.

This breakout session is meant to discuss the disciplines of data management, analytics, and experimentation.  We’ll discover some of the tactics available in the world of data and its application in the areas of critical decision-making, acquisition, and retention.

BUSINESS SPONSOR:     TBD
Presenter:
Presenter:
Presenter: 
Brent Theisen, Director Pricing & Consumer Analytics, Forum Communications

10:00am
ADVERTISING BREAKOUT: TBD
Advertising

BUSINESS SPONSOR:     TBD
Presenter:

10:45AM
RECRUITING IN THE AGE OF AMAZON & HIGH WAGES
Audience

This round table tackles the issue of recruiting talent in today’s business and economic climate. Times have certainly changed and we must change with them or suffer the ramifications. Join a discussion on how to fill those hard to fill positions

BUSINESS SPONSOR:     TBD
Presenter:

11:30am
MOVING FROM CARRIER TO MAIL
Audience

For a host of reasons, more and more newspapers are reviewing their options of moving their delivery from carriers to the mail. With the ability to retain or find carriers in many markets, this has become their only option. Moving from carrier to mail, which also necessitates the move from AM to PM delivery, need not be difficult. When done right, it can be a over-whelming positive experience for both the newspaper and the consumers. If moving from carrier to mail is on your radar, you won’t want to miss this session.

BUSINESS SPONSOR:     TBD
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12:05pm
AUDIENCE GREAT IDEAS ROUNDTABLE
Audience

We all are constantly seeking great ideas that we can return home from the summit and implement right away. Every attendee at this summit should be able to return home and impact the bottom-line immediately.  Join fellow audience executives from around the country as they share what has worked, and not worked, in their markets.  A fast moving can’t miss session.

BUSINESS SPONSOR:     PHILLIPS MEDIA
Co-Discussion Leaders:
  Robert Robertson, Audience  Director, Quincey Herald-Whig
Co-Discussion Leader: Jason McNeely, Audience Director, Phillips Media

12:05pm
ADVERTISING IDEA ROUNDTALE
Advertising

BUSINESS SPONSOR:     TBD
Presenter:
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1:00pm
BUFFET LUNCHEON

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