2022 News Publishing Business Summit - St. Louis

DAY 1 - Thursday - September 16, 2021
7:00AM - 9:00AM
BUFFET BREAKFAST

BUSINESS SPONSOR:          Routesmart

10:00am
OPENING & WELCOME TO ST. LOUIS
General Session

John Newby, Founder, 360 Media Alliance
Mike Blinder, Publisher, Editor & Publisher
Ian Caso, Publisher, St. Louis Post-Dispatch

10:30am
GENERAL SESSION - FUTURE OF OUR INDUSTRY AMIDST DISRUPTION (PANEL)
General Session

COVID has disrupted the way many businesses operate, possibly disrupting the news-media industry more than many. Through it all, many in the industry found ways to come out of the pandemic in a better position to compete and drive revenue.  Sit back and enjoy this session as John Newby, Founder of the 360 Media Alliance moderates a panel and discusses the ups and owns of COVID and how many navigated the economic waters.

BUSINESS SPONSOR:          ICANON Newzware

Moderator: John Newby, Founder, 360 Media Alliance
PanelistIan Caso, Publisher, St. Louis Post Dispatch
PanelistMike Blinder, Publisher, Editor & Publisher
PanelistAaron Kotarek, Sr. VP Audience & Operations, Oahu Publishing, Inc.

11:30am
GENERAL SESSION - PRINT FREQUENCY PRO'S & CON'S
General Session

Quite a bit of discussion revolves around the topic of frequency of distribution and the long-term impact on both the readers and the advertisers. While each market must make their own determination, join the panel of those that have undergone various models of distribution and find out what went well, where the pain-points where as well as other interesting components of this major decision. You won’t want to miss this panel as they drill down into this controversial topic.

BUSINESS SPONSOR:          TCN
Moderator: 
Mike Blinder, Publisher, Editor & Publisher
Panelist:
John Grove, VP Services & Operations, Lee Enterprises
Panelist:
To Be Announced
Panelist:
To Be Announced

12:30PM
APPRECIATION & AWARDS LUNCHEON

BUSINESS SPONSOR:          Alliance for Audited Media

1:30PM
GENERAL SESSION - THE NEWSPAPER MODEL OF THE FUTURE!
General Session

The news-publishing future differs depending upon who you ask. Some say print still has a long runway, others say digital is where it is. Join John Newby, Founder of 360 Media Alliance and Truly-Local, LLC along with Richard Ward, Publisher of Wyandotte daily as they discuss a future that may surprise most. Both will say, print and digital are a part of the future, but the success of both of those relies on an ingredient much more critical and much less focused on.

BUSINESS SPONSOR:          OSG Connect

SPEAKER: John Newby, Founder, Truly-Local, LLC
SPEAKER: Richard Ward, Wyandotte Daily

2:15PM
GENERAL SESSION - THE FUTURE OF PUBLIC NOTICES
General Session

Public Notices are vital to both transparency in a community and to the vitality of the newspapers supplying this public service. Public Notices have been under attach around the country as states attempt to save money. Three companies or entities offer solutions to the industry, each one having varying degrees of success. With this panel, we will explore the reasoning behind a companies selection of the product they selected and how that might impact their company and its relationship with their community.

Moderator:  Mike Blinder, Publisher, Editor & Publisher
Panelist:  Newspaper Representative using Column
Panelist:  Ed Woods, VP & CRO, MediaNewsGroup, Northeast Region
Panelist:  John Gaylor, Owner, The Journal News

2:45PM
BUSINESS PARTNER NETWORKING BREAK
3:15PM
General Session: SALES MUSINGS & CUSTOMER SERVICE
General Session

Listen as Jim Smith discusses customer service and sales in a humorous way with a slightly different twist. Jim has always been a conference favorite as he takes real life examples from other industries and brings it home to the News-Publishing arena.

BUSINESS SPONSOR:          Lineup Systems

Presenter:  Jim Smith, Steel City Corp.

4:00PM
GENERAL SESSION - IMPACT OF MAIL DELIVERY ON AUDIENCE & ADVERTISING
General Session

As newspapers continue to reduce frequency of delivery from 6-7 days to 2-5 days, many are using this opportunity to move their home delivery into the mail. With these changes come alterations to delivery times, zoning issues for advertisers and customer service considerations as well. Add the uncertainty of mail rates and the USPS delivery day discussions moving forward and you have a can’t miss topic sure to have something for everyone. 

PRESENTERBrad Hill, CEO, Interlink

4:30PM
Innovation Special - ELIMINATE YOUR CREDIT CARD FEES....NOW!
General Session

Learn how Oahu Publications completely eliminated $1.2MM in annualized credit card interchange fees. Utilizing a special patented program specifically developed by ‘A Marketing Resource’ (AMR) , Oahu Publications, Inc. became the national beta-site for AMR’s program and employed this patented technology which is powered by C&H Financial Services, one of the leading payment processors in North America. This program encourages consumers to seamlessly pay by check or bank draft in order to obtain optimal price points. Regardless of market size, this is a presentation you will not want to miss if you value your bottom-line.

Presenter:  Aaron Kotarek, Sr. VP Audience & Operations, Oahu Publications, Inc.

5:45PM
ZINSER LAW FIRM WELCOME RECEPTION

Join us in this traditional after-hours event sponsored by the Zinser Law Firm in Nashville, TN. This is a great time to network with fellow industry executives and discuss industry issues over a drink and light snacks. Great way to get to know and make new friends.

BUSINESS SPONSOR:          The Zinser Law Firm

DAY 2 - FRIDAY - September 17, 2021
7:00AM - 8:00AM
BUFFET BREAKFAST

BUSINESS SPONSOR:          VoicePort

8:00AM
WELCOME & OUTLINE
General Session

Speaker: John Newby, Founder, 360 Media Alliance

8:10AM
General Session - LEGAL HEAD WINDS ARE BREWING
General Session

Mike Zinser, of The Zinser law Firm, will discuss the latest in the legal world as it impacts the news-publishing industry. From labor law issues, unionization, independent contractors, and much more, he will walk us through the landscape which is becoming much more tricky with the Biden administration. This is a session for everyone in the company as the issues discussed impact the entire organization.

BUSINESS SPONSOR:          Adwanted

Speaker: Michael Zinser, The Zinser Law Firm

9:00AM
General Session - LATEST ON THE AAM FRONT
General Session

When it comes to changes in the auditing and accounting arena, we can be sure they are plenty. Kevin Rehberg, representing Alliance for Audited Media, will walk us through the many changes and more importantly, the impact associated we can expect with these changes. This will be a great session for those audited or not audited.

BUSINESS SPONSOR:          PDI Plastics

Speaker: Kevin Reyberg, Alliance for Audited Media

9:45AM
BUSINESS PARTNER NETWORKING BREAK

BUSINESS SPONSOR:          Preferred Marketing Solutions

10:15AM
AUDIENCE BREAKOUT: UTILIZING DATA TO GROW OUR AUDIENCE
Audience

Gone are the days of just picking up the phone or hiring a telemarketing company, hiring door crews or setting up in a grocery store to solicit your new starts. Yes, those can still be mildly productive in some areas, but the long-term success come with knowing your audience, both your current audience and the audience you wish to have.

This breakout session is meant to discuss the disciplines of data management, analytics, and experimentation.  We’ll discover some of the tactics available in the world of data and its application in the areas of critical decision-making, acquisition, and retention.

Discussion Leader:  Brent Theisen, Director Pricing & Consumer Analytics, Forum Communications

10:45AM
RECRUITING IN THE AGE OF AMAZON & HIGH WAGES
General Session

This round table tackles the issue of recruiting talent in today’s business and economic climate. Times have certainly changed and we must change with them or suffer the ramifications. Join a discussion on how to fill those hard to fill positions

Roundtable Leader: Mark Johnson, Regional Audience Director, Dow Jones/Wall Street Journal

10:45AM
AUDIENCE BREAKOUT: MOVING FROM CARRIER TO MAIL
Audience

For a host of reasons, more and more newspapers are reviewing their options of moving their delivery from carriers to the mail. With the ability to retain or find carriers in many markets, this has become their only option. Moving from carrier to mail, which also necessitates the move from AM to PM delivery, need not be difficult. When done right, it can be a over-whelming positive experience for both the newspaper and the consumers. If moving from carrier to mail is on your radar, you won’t want to miss this session.

Co-Discussion Leader:  Robert Robertson, Circulation Director, Philips Media
Co-Discussion Leader: Josh Harmon, Division Director of Consumer Services & Marketing, Lee Enterprises

11:30AM
AUDIENCE RUNDTABLE: 30 GREAT AUDIENCE IDEAS IN 30 MINUTES
Advertising
Audience

We all are constantly seeking great ideas that we can return home from the summit and implement right away. Every attendee at this summit should be able to return home and impact the bottom-line immediately.  Join fellow audience executives from around the country as they share what has worked, and not worked, in their markets.  A fast moving can’t miss session.

Co-Discussion Leaders:  Paul Hart, Circulation Director, AIM
Co-Discussion Leader: To Be Announced

12:00PM
BUFFET LUNCHEON

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