2022 News Publishing Business Summit - Harrisburg, PA.

Day 1 - Wednesday - October 12, 2022
DAY 2 - Thursday - October 13, 2022
7:00AM - 9:00AM - Breakfast On Your Own
9:00AM
OPENING & WELCOME TO BALTIMORE
General Session
9:10AM
General Session - INDUSTRY FUTURE AMIDST DISRUPTION
General Session

COVID has disrupted the way many businesses operate, possibly disrupting the news-media industry more than many. Through it all, many in the industry found ways to come out of the pandemic in a better position to compete and drive revenue.  Sit back and enjoy this session as Mike Blinder, the Publisher of Editor & Publisher moderates a panel and discusses the ups and owns of COVID and how many navigated the economic waters.

BUSINESS SPONSOR:          ICANON Newzware

Moderator: Mike Blinder, Publisher, Editor & Publisher
Panelist:
Panelist:
Panelist:

10:40am
Business Partner Break
11:00am
11:45am
12:30pm - APPRECIATION & AWARDS LUNCHEON

BUSINESS SPONSOR:          Alliance for Audited Media

1:30PM
General Session - EMBRACING LOCAL - MODEL OF THE FUTURE
General Session

The news-publishing future differs depending upon who you ask. Some say print still has a long runway, others say digital is where it is. Join John Newby, Founder of Truly-Local, LLC along with Jim Normandin, Adams Publisher Group as they discuss a future that may surprise most. Both will say, print and digital are a part of the future, but the success of both of those relies on an ingredient much more critical and much less focused on.

BUSINESS SPONSOR:          OSG Connect

SPEAKER: John Newby, Founder, Truly-Local, LLC

2:15PM
General Session - THE FUTURE OF PUBLIC NOTICES PANEL
General Session

The future of public notices plays a critical role in the future of the news publishing industry.  How we navigate the oftentimes contentious political climate surrounding this issue is every bit as critical. Our panel will discuss the three major technology players in the space by way of the end users. Questions such as why did you select the platform you did?  How easy was this for your company to deploy? Does it help to grow the local relationship between the media company and the community? These and many other questions and thoughts will be shared with this high level panel discussion.

BUSINESS SPONSOR:  Interlink

MODERATOR:  Mike Blinder, Publisher, Editor & Publisher
PANELIST:  Kim Safran, iPublish
PANELIST:  Kevin Richman, Column

3:00pm - BUSINESS PARTNER NETWORKING BREAK

Business Sponsor:  Modulist

3:15PM
Branded Content: New Hot Revenue For Newspapers!

Why branded content is hot and why it’s hard to do well. What can local publishers do to get a head start on branded content and what are some of the challenges and pitfalls you might face? How much money is out there really? Also, how can we make branded content a win-win-win for audience, advertisers and publishers? We’ll show off some COVID research on how readers have responded to life at home and explore how their lifestyle changes should change your content – and why that offers new opportunities for branded content.

Business Sponsor:  Vision Data

Presenter:  Bill Ostendorf, President, Creative Circle Media Solutions

4:00PM
General Session - SALES MUSINGS & CUSTOMER SERVICE
General Session

Listen as Jim Smith discusses customer service and sales in a humorous way with a slightly different twist. Jim has always been a conference favorite as he takes real life examples from other industries and brings it home to the News-Publishing arena.

BUSINESS SPONSOR:          Lineup Systems

Presenter:  Jim Smith, Steel City Corp.

4:30PM
General Session - DIVERSIFYING REVENUE, CRITICAL IN 2021 & BEYOND
General Session

Capital Region Independent Media has diversified their revenue through a variety of initiatives making them less reliant on the traditional print publication.

Learn how they’ve done it, and take home some ideas you can potentially implement right away.

In this rapid-fire session, you will see revenue generators and efficiency/expense benefits gained in areas such as advertising, subscriptions and alternate products as well as digital/social media.

BUSINESS SPONSOR:          Proven Performance

Speaker: Mark Vinciguerra, Publisher, Capital Region Independent Media

5:45PM - ZINSER LAW FIRM WELCOME RECEPTION

Join us in this traditional after-hours event sponsored by the Zinser Law Firm in Nashville, TN. This is a great time to network with fellow industry executives and discuss industry issues over a drink and light snacks. Great way to get to know and make new friends.

BUSINESS SPONSOR:          The Zinser Law Firm

4:00PM
Innovation Special - ELIMINATE YOUR CREDIT CARD FEES....NOW!
General Session

Learn how Oahu Publications completely eliminated $1.2MM in annualized credit card interchange fees.  Utilizing a special patented program specifically developed by ‘A Marketing Resource’  (AMR) , Oahu Publications, Inc. became the national beta-site for AMR’s program and employed this patented technology which is powered by C&H Financial Services, one of the leading payment processors in North America.  This program encourages consumers to seamlessly pay by check or bank draft in order to obtain optimal price points. Regardless of market size, this is a presentation you will not want to miss if you value your bottom-line.

Presenter: Aaron Kotarek, Sr. VP Audience & Operations, Oahu Publications, Inc.

9:50:am
General Session - PRINT FREQUENCY PRO's & CON's PANEL
General Session

Quite a bit of discussion revolves around the topic of frequency of distribution and the long-term impact on both the readers and the advertisers. While each market must make their own determination, join the panel of those that have undergone various models of distribution and find out what went well, where the pain-points where as well as other interesting components of this major decision. You won’t want to miss this panel as they drill down into this controversial topic.

BUSINESS SPONSOR:          TCN
Moderator: 
John Newby, Founder 360 Media Alliance
Panelist:

Panelist:

Panelist:

DAY 3 - FRIDAY - October 14, 2021
6:00am
6:00am - 8:00am - Breakfast On Your Own
8:00AM
General Session - LEGAL HEAD WINDS ARE BREWING
General Session

Mike Zinser, of The Zinser law Firm, will discuss the latest in the legal world as it impacts the news-publishing industry. From labor law issues, unionization, independent contractors, and much more, he will walk us through the landscape which is becoming much more tricky with the Biden administration. This is a session for everyone in the company as the issues discussed impact the entire organization.

BUSINESS SPONSOR:          Adwanted

Speaker: Michael Zinser, The Zinser Law Firm

8:45AM
General Session - LATEST ON THE AAM FRONT
General Session

When it comes to changes in the auditing and accounting arena, we can be sure they are plenty. Kevin Rehberg, representing Alliance for Audited Media, will walk us through the many changes and more importantly, the impact associated we can expect with these changes. This will be a great session for those audited or not audited.

BUSINESS SPONSOR:          PDI Plastics

Speaker: Kevin Reyberg, Alliance for Audited Media

9:30AM
AUDIENCE ROUNDTABLE - LATEST IN PAYWALL INNOVATION
Audience

It seems the topic of Paywalls is one of those topics that just keeps on giving. After a decade of discussion, few in the industry can come to agreement on which approach is the best. This breakout session explores the various paywall approaches being taken, both successful and unsuccessful.  From hard paywalls to wide-open and all points in between. You will not want to miss this lively discussion.

Co-Discussion Leader: Warren Dews, Jr. Publisher, Capital Region Independent Media
Co-Discussion Leader: David Fellabaum, Director Information Systems, Trib Total Media
Co-Discussion Leader: Jeffrey Simmons, Director Audience Engagement, Trib Total Media

10:00AM - BUSINESS PARTNER NETWORKING BREAK

Business Sponsor:  Routesmart

BUSINESS SPONSOR:          Preferred Marketing Solutions

10:15AM
AUDIENCE ROUNDTABLE - MOVING FROM CARRIER TO MAIL
Audience

Moving consumers from print to digital can be a very difficult task. Some will argue forcing print to digital subscriptions is a great way to lose consumers at a rapid clip.  While forcing that may be true, there is an art and science to assisting in this conversion. The right methods along with the right offers combined with calculated methods and timing can yield outstanding results. We all must be in this game, learn some of the secrets to not just being in the game, but in winning the conversion game.

Business Sponsor:  Wallit

Co-Discussion Leader:  Tom Salvo, Regional Audience Director, Lee Enterprises
Co-Discussion Leader: To Be Announced

11:00AM
General Roundtable - IS REMOTE WORK FOR YOUR ORGANIZATION?
Audience

As we navigate a post Covid world, how do we move forward in the work force.  Should we remain remote, is there a hybrid solution?  What do employees need and expect?  What are the advantages and challenges?  How do you monitor and measure performance?  All good questions with no easy answers.  Let sit down share thoughts and ideas and work toward solutions.

Business Sponsor:  Preferred Marketing Solutions

Discussion Leader:  Susan Probert, Director of Consumer Relations, Advance Local

11:30AM
AUDIENCE ROUNDTABLE - 30 GREAT IDEAS IN 30 MINUTES
Advertising
Audience

We all are constantly seeking great ideas that we can return home from the summit and implement right away. Every attendee at this summit should be able to return home and impact the bottom-line immediately.  Join fellow audience executives from around the country as they share what has worked, and not worked, in their markets.  A fast moving can’t miss session.

Roundtable Leader:  I-SCMA

12:00PM - BUFFET LUNCHEON

Get In Touch