2021 News Publishing Business Summit - St. Louis

DAY 1 - Thursday - September 16, 2021
7:00AM - 9:00AM
BUFFET BREAKFAST

BUSINESS SPONSOR:          Routesmart

10:00am
OPENING & WELCOME TO ST. LOUIS
General Session
10:30am
GENERAL SESSION - TRANSFORMATIONAL DISRUPTION (PANEL)
General Session

COVID has disrupted the way many businesses operate, possibly disrupting the news-media industry more than many. Through it all, many in the industry found ways to come out of the pandemic in a better position to compete and drive revenue.  Sit back and enjoy this session as Mike Blinder, the Publisher of Editor & Publisher moderates a panel and discusses the ups and owns of COVID and how many navigated the economic waters.

BUSINESS SPONSOR:          ICANON Newzware

Moderator: Mike Blinder, Editor & Publisher
Panelist:
Panelist:
Panelist:

11:30am
GENERAL SESSION - PRINT FREQUENCY PRO'S & CON'S (PANEL)
General Session

Quite a bit of discussion revolves around the topic of frequency of distribution and the long-term impact on both the readers and the advertisers. While each market must make their own determination, join the panel of those that have undergone various models of distribution and find out what went well, where the pain-points where as well as other interesting components of this major decision. You won’t want to miss this panel as they drill down into this controversial topic.

BUSINESS SPONSOR:          TCN
Moderator: 
John Newby, 360 Media Alliance
Panelist:
TBD
Panelist:
TBD
Panelist:
TBD

12:30PM
APPRECIATION & AWARDS LUNCHEON

BUSINESS SPONSOR:          Alliance for Audited Media

1:30PM
GENERAL SESSION - THE NEWSPAPER MODEL OF THE FUTURE!
General Session

The news-publishing future differs depending upon who you ask. Some say print still has a long runway, others say digital is where it is. Join John Newby, Founder of 360 Media Alliance and Truly-Local, LLC along with Richard Ward, Publisher of Wyandotte daily as they discuss a future that may surprise most. Both will say, print and digital are a part of the future, but the success of both of those relies on an ingredient much more critical and much less focused on.

BUSINESS SPONSOR:          OSG Connect

SPEAKER: John Newby, 360 Media Alliance
SPEAKER: Richard Ward, Wyandotte Daily

2:15PM
GENERAL SESSION - THE FUTURE OF PUBLIC NOTICES (PANEL)
General Session

Public Notices are vital to both transparency in a community and to the vitality of the newspapers supplying this public service. Public Notices have been under attach around the country as states attempt to save money. Three companies or entities offer solutions to the industry, each one having varying degrees of success. With this panel, we will explore the reasoning behind a companies selection of the product they selected and how that might impact their company and its relationship with their community.

Moderator:  John Newby, Founder, 360 Media Alliace
Panelist:  Newspaper Representative using Column
Panelist:  Ed Woods, VP & CRO, MediaNewsGroup, Northeast Region
Panelist:  Newspaper Representative using the Illinois Solution

2:45PM
BUSINESS PARTNER NETWORKING BREAK
3:15PM
Rapid Fire Session: 0-60…CUSTOMER SERVICE IS EASY WHEN THINGS ARE GOING WELL
General Session

Listen as Jim Smith discusses customer service and sales in a humorous way with a slightly different twist. Jim has always been a conference favorite as he takes real life examples from other industries and brings it home to the News-Publishing arena.

BUSINESS SPONSOR:          Lineup Systems

Presenter:  Jim Smith, Steel City Corp.

3:45PM
RAPID FIRE SESSION: IPADS IN ARKANSAS
General Session

We have all heard and watched the daring innovation taking place in Little Rock, AR and throughout the State of Arkansas. Providing iPads to your entire market is no small undertaking and it is risky. Sit back and listen as Brent Powers, Publisher of the NWA Arkansas Media Group takes you through the last year complete with the ups and downs of this disruptive innovation.

BUSINESS SPONSOR:          SalesPoint

SPEAKER: Brent Powers, NWA Arkansas Media Group

4:00PM
RAPID FIRE SESSION: SAVING LOCAL RESTAURANTS & RETAIL
General Session

Saving our local restaurants and other businesses is critical to our future as well. When a community becomes less vibrant, you can assure the local news-media company becomes less vibrant as well.  How can we reach out within our community and assist the locally-owned businesses in their quest for survival?

BUSINESS SPONSOR:          Proven Performance

Speaker: TBD
Speaker: TBD

4:15PM
RAPID FIRE SESSION: EMBRACING LOCAL NEEDS DRIVES REVENUE
General Session

Embracing local needs of your community has been critical in the past and will become even more essential in the future. How we as a news-media industry address our local markets will ultimately determine the success or failure of our company. This session will focus on what it means to be Truly-Local in our community and what we can do to earn the trust of the local market.

Speaker:

4:30Pm
RAPID FIRE SESSION - IMPACT OF MAIL DELIVERY ON AUDIENCE & ADVERTISING
General Session

As newspapers continue to reduce frequency of delivery from 6-7 days to 2-5 days, many are using this opportunity to move their home delivery into the mail. With these changes come alterations to delivery times, zoning issues for advertisers and customer service considerations as well. Add the uncertainty of mail rates and the USPS delivery day discussions moving forward and you have a can’t miss topic sure to have something for everyone. 

PRESENTERBrad Hill, CEO, Interlink

4:45PM
RAPID FIRE SESSION - RECRUITING IN A TIGHT LABOR MARKET
General Session

Regardless of the position, finding and recruiting talent has never been tougher than it is today. When it comes to finding top-level sales talent, it is nearly impossible. This brief session will explore successful ways to recruit in this difficult climate when competing against the Amazon’s of the world and other top-paying companies. It isn’t always just about the money, other elements can be used to your advantage.

Presenter:  John Cox, Recruiter at Community Impact Newspapers

5:45PM
ZINSER LAW FIRM WELCOME RECEPTION

Join us in this traditional after-hours event sponsored by the Zinser Law Firm in Nashville, TN. This is a great time to network with fellow industry executives and discuss industry issues over a drink and light snacks. Great way to get to know and make new friends.

BUSINESS SPONSOR:          The Zinser Law Firm

DAY 2 - FRIDAY - September 17, 2021
7:00AM - 8:00AM
BUFFET BREAKFAST

BUSINESS SPONSOR:          VoicePort

8:00AM
WELCOME & DAY TWO OUTLINE
General Session
8:10AM
General Session - LEGAL HEAD WINDS ARE BREWING
General Session

Mike Zinser, of The Zinser law Firm, will discuss the latest in the legal world as it impacts the news-publishing industry. From labor law issues, unionization, independent contractors, and much more, he will walk us through the landscape which is becoming much more tricky with the Biden administration. This is a session for everyone in the company as the issues discussed impact the entire organization.

BUSINESS SPONSOR:          Adwanted

Speaker: Michael Zinser, The Zinser Law Firm

9:00AM
General Session - LATEST ON THE AAM FRONT
General Session

When it comes to changes in the auditing and accounting arena, we can be sure they are plenty. Kevin Rehberg, representing Alliance for Audited Media, will walk us through the many changes and more importantly, the impact associated we can expect with these changes. This will be a great session for those audited or not audited.

BUSINESS SPONSOR:          PDI Plastics

Speaker: Kevin Reyberg, Alliance for Audited Media

9:45AM
BUSINESS PARTNER NETWORKING BREAK

Beginning at 10:15AM – Advertising & Audience Will Split With Each Having Specialized Sessions.

BUSINESS SPONSOR:          Preferred Marketing Solutions

10:15AM
AUDIENCE BREAKOUT: UTILIZING DATA TO GROW OUR AUDIENCE
Audience

Gone are the days of just picking up the phone or hiring a telemarketing company, hiring door crews or setting up in a grocery store to solicit your new starts. Yes, those can still be mildly productive in some areas, but the long-term success come with knowing your audience, both your current audience and the audience you wish to have. This session dives into the world of how to utilize data to drive consumer engagement in a cost effective fashion.

Discussion Leader:  Brent Theisen, Forum Communications

10:15AM
AUDIENCE BREAKOUT: MOVING FROM CARRIER TO MAIL
Audience

For a host of reasons, more and more newspapers are reviewing their options of moving their delivery from carriers to the mail. With the ability to retain or find carriers in many markets, this has become their only option. Moving from carrier to mail, which also necessitates the move from AM to PM delivery, need not be difficult. When done right, it can be a over-whelming positive experience for both the newspaper and the consumers. If moving from carrier to mail is on your radar, you won’t want to miss this session.

Co-Discussion Leader:  Tom Salvo, Regional Audience Director, Lee Enterprises
TBD

10:15AM
ADVERTISING BREAKOUT: Niche, Premium & Special Products That Drive Revenue
Advertising

Niche, premium and special products have been around forever, some maybe too long in fact. However, regardless of where your company stands on these products, it has become a huge revenue stream for many throughout the industry.  This discussion will focus on what makes these products special and how to effectively roll them out in your market. It will also cover discussion based on when it just might be time to sunset a product making room for the new.

Discussion Leader:

10:15AM
ADVERTISING BREAKOUT: Events in the Post COVID Marketplace
Advertising

It is no secret that events took a huge hit during COVID. Many kept the event revenue stream alive with virtual gatherings and events. While many of those virtual events may continue on, what are the strategies for in-person events moving forward? This discussion will center on where we are going with our in-person events and what are the expectations.

Discussion Leader:

10:45AM
AUDIENCE BREAKOUT: GROWING REVENUE THROUGH LOYALTY/MEMBERSHIP
Audience

Growing consumer loyalty is paramount to growing your consumer audience. Loyalty or membership programs have been longstanding marketing objectives for many entire industries for decades. While newspapers have been slow to join the loyalty/membership arena, many are making up for lost time with aggressive and successful initiatives. Loyalty and membership programs need not be a revenue drain, in fact, done properly, it can certainly add revenue to the bottom-line in a big way.

Discussion Leader:  TBD

10:45AM
AUDIENCE BREAKOUT: DIGITAL OFFERS & MOVING PRINT READERS TO DIGITAL
Audience

Moving consumers from print to digital can be a very difficult task. Some will argue forcing print to digital subscriptions is a great way to lose consumers at a rapid clip.  While forcing that may be true, there is an art and science to assisting in this conversion. The right methods along with the right offers combined with calculated methods and timing can yield outstanding results. We all must be in this game, learn some of the secrets to not just being in the game, but in winning the conversion game.

Discussion Leader:  TBD

10:45AM
ADVERTISING BREAKOUT: Effective Business-to-Business Marketing
Advertising

We often think in terms of business-to-consumer marketing, but the time has come to become more effective at business-to-business marketing. Effective business-to-business marketing can yield great results when employing the right metrics and tools.

Discussion Leader:  TBD

10:45AM
ADVERTISING BREAKOUT: TBD
Advertising
11:15AM
AUDIENCE & ADVERTISING BREAKOUTS: 30 GREAT IDEAS IN 30 MINUTES
Advertising
Audience

We all are constantly seeking great ideas that we can return home from the summit and implement right away. Every attendee at this summit should be able to return home and impact the bottom-line immediately.  Join fellow audience executives from around the country as they share what has worked, and not worked, in their markets.  A fast moving can’t miss session.

Audience Discussion Leaders:  CSCMA Team
Advertising Discussion Leaders:  TBD

11:45AM
AUDIENCE & ADVERTISING BREAKOUT: RECRUITING IN THE AGE OF AMAZON
Advertising
Audience

Recruiting carriers and even other staff has become a major challenge for news-media companies. With Amazon and a host of others driving up wages, competing has become a huge issue. Join Mark and brainstorm some of the best practices and ideas to overcome this new hurdle.

Audience Discussion Leader:  Mark Johnson, Sales Manager, Dow Jones
Advertising Discussion Leader:  TBD

12:15PM
BUFFET LUNCHEON
1:00PM
ADVERTISER SPECIAL SALES & MOTIVATION TRAINING
Advertising

BUSINESS SPONSOR:          The Blinder Group

Presenter:  Mike Blinder, Publisher, Editor & Publisher

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